Predictably Irrational

As many of you know, I like to read books and boy did I come across a good one.
If you are looking for a great read, please go out and grab: http://www.predictablyirrational.com/ by Dan Ariely. This is a very down to earth book which focuses on behavioral economics.
Sounds boring, I know -- but it is anything but. If you read it, just give a call because I would love to discuss some of the salient points. It is far and away the best book I have read this year!

This guy is a genius and we're sort of similar (he's a Jewish dude married to an Indian girl with 2 kids). The downside is that he is a professor over at Duke, but I will let that slide!

Lastly -- if you are getting access to the blog because someone has forwarded it to you, you can just become a "follower" -- see the right hand side of this webpage. You'll get the updates and not have to rely on getting it forwarded to you.

PJ